Relationship of Personality Traits and Level of Social Network Use: Five -Factor Model

Document Type : Research Paper

Authors

Assisstant Professor of Allameh Tabataba'i University

Abstract

Many studies have shown that personality affects the level and the way of using technologies especially internet. This study aimed to determine the relationship between personality traits and the amount of virtual social networks use. The research method was descriptive-correlational. The population of the study consisted of all 18 to 45 years old social networks users who lived in Tehran in1395 that 161 of them were selected through a convenient sampling method and answered to short form of NEO Personality Inventory and self-report questionnaire about the amount of hours using virtual networks. The data were analyzed using Pearson correlation and multivariate regression. The findings showed that among personality dimensions, only neuroticism has significant positive relationship with social network use (p<0.01) but extraversion, openness (p<0.05), and conscientiousness (p<0.01) had negative significant relationship with social network use. In addition, the results of multivariate regression showed that neuroticism (β = 0.169, p <0/05) and conscientiousness (β = -0.381, p <0/01) can predict level of social networks use in individuals. The findings of the research indicated that more neuroticism and less Conscientiousness are related to more level of virtual social networks use

Keywords

References

Alan, A. K., & Kabadayıb, E.T. (2016). the Effect of Personal Factors on Social Media Usage of Young Consumers. Procedia - Social and Behavioral Sciences, 235, 595 – 602
Amichai-Hamburger,Y., & Vintizky. (2010). Social network use and personality. Computers in Human Behavior, 26, 1289-1295. http://dx.doi.org/10.1016/j.chb.2010.03.018
Butt, S. and Phillips, J.G., 2008. Personality and self-reported mobile phone use. Computers in Human Behavior, 24(2), pp.346-360.in Human Behavior, 26, 1289-1295.
Bachrach, Y., Kosinski, M., Graepel, T., Kohli, P., & Stillwell, D. (2012, June). Personality and patterns of Facebook usage. In Proceedings of the 4th annual ACM web science conference, (pp. 24- 32). ACM.
Barany M, Obverts U, Carbonell X and Chamorro A. (2009). Problematic proms in college internet and mobile phone use and clinical students: The role of emotional intelligence. Computer Human Behavior. 14(2): 1182-1187.
Błachnio, A., Przepiorka, A., Senol-Durak, M., Durak, M., Sherstyuk, L. (2017). The role of personality traits in Facebook and Internet addictions: A study on Polish, Turkish, and Ukrainian samples. Computers in Human Behavior, 68, 269-275.
Boyd, D.M. & Ellison, N.B. (2008) Social network sites: definition, history, and scholarship.Journal of Computer-Mediated Communication, 13,) 1(, 210-230.
Charlton, J. P., & Danforth, D. W. (2009). Validating the distinction between computer addiction and engagement: Online game-playing and personality. Behavior & Information Technology, 29(6), 601–613.
Correa, T., Hinsley, A., & Gil de Zúñiga, H. (2010). Who interacts on the Web? The intersection of users’ personality and social media use. Computers in HumanBehavior, 26, 247–253.
Digman, J. M. (1990). Personality structure: Emergence of the five-factor model. Annual Review of Psychology, 41, 417–440
Field, A. (2006). Discovering Statistics using SPSS (2th ed). London: Sage.
Garousi Farshi.M.T, Personality Evaluation.Tabriz; Jameh Pazhoh. 1380. (Persian)
Hawi, N. S. (2012). Internet addiction among adolescents in Lebanon. Computers in Human Behavior, 28, 1044–1053.
Hojat, M. and Crandall, R., 1987. Loneliness: Theory, research, and applications. Sage Publications, Inc.
Hughes, D. J., Rowe, M., Batey, M., & Lee, A. (2012). A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage. Computers inHuman Behavior, 28, 561–569.
Horzum, M. B. (2016). Examining the relationship to gender and personality on the purpose of Facebook usage of Turkish university students. Computers in Human Behavior, 64,319-328.
Kalkan, M. (2012). Pridictiveness of interpersonal cognitive distortions on university students’ problematic Internet use. Children and Youth Services Review, 34, 1305–1308.
Kuo, T., & Tang, H. L. (2014). Relationships among personality traits, Facebook usages, and leisure activities: A case of Taiwanese college students. Computers in Human Behavior, 31, 13-19.
Kuss.,D. J., Shorter, G. W.,van Rooij, A.J., Mheen, D,V., & Griffiths, M. D. (2014). The Internet addiction components model and personality: Establishing construct validity via a nomological network. Computers in Human Behavior.39, 312-321.
LaRose, R., Connolly, R., Lee, H., Li, K., & Hales, K. D. (2014). Connection overload? A cross cultural study of the consequences of social Media connection. Information Systems Management, 31(1), 59-73.
Mark, G., & Ganzach, Y. (2014). Personality and Internet usage: A large-scale representative study of young adults. Computers in Human Behavior, 36,274-281.
Matthews, G., Deary, I.J., &Whiteman,M.C. (2003). Personality Traits, New York, Cambridge University Press.
McCrea, R., & Costa, P. (1999). The five factor theory of personality. In L. A. Pervin & O. P. John (Eds.), Handbook of personality: Theory and research. (pp. 139–153). NY:Guilford.
McElroy, J. C., Hendrickson, A. R., Townsend, A. M., & DeMarie, S. M. (2007). Dispositional factors in Internet use: Personality versus cognitive style. MIS Quarterly, 31(4), 809–820.
Meyers, L. S., Gamst, G., & Guarino, A. J. (2006). Applied multivariate research, design and interpretation. London: Sage publication.
Moore, k., & Mcelroy, JC. (2012).The Influence of Personality on Facebook Usage, Wall Postings, and Regret .Computers in Human Behavior, 28(1):267-274.
Müller, K., Beutel,M., Egloff, B., &Wölfling, K. (2013). Investigating risk factors for internet gaming disorder: A comparison of patients with addictive gaming, pathological gamblers and healthy controls regarding the Big Five personality traits. European Addiction Research, 20(3), 129–136.
Oztürk, E., & Ozmen, SK. (2016). The relationship of self-perception, personality and high school type with the level of problematic internet use in adolescents, Computers in Human Behavior, 65, 501-507.
Pontes, H.M, Szabob, S., & Griffiths, M. D. (2015). The impact of Internet-based specific activities on the perceptions of Internet addiction, quality of life, and excessive usage: A cross-sectional study. Addictive Behaviors Reports, 1, 19-25.
Pervin LA, John OP.Personality: Theory & Research. 8th ed. 2001.
Roshan Chelsi, R. Shaeiri, MR., Atrifard, M., Nikkhah, A., Ghaem, Maghami, B., & Rahimierad, A. (2006).Investigating Psychometric Properties of “NEO-Five Factor Inventory, Semi -Annually Journal of Daneshvar Raftar, 13(16), 17-26. (Persian.)
Ryan, T., & Xenos, S. (2011). Who uses Facebook? An investigation into the relationship of the Big Five, shyness, narcissism, loneliness, and Facebook usage.Computers in Human Behavior, 27, 1658–1664.
Servidio, R. (2014). Exploring the effects of demographic factors, Internet usage and personality traits on Internet addiction in a sample of Italian university students. Computers in Human Behavior, 35, 85-92.
Shen, J., Brdiczka, O., & Liu, J. (2015). A study of Facebook behavior: What does it tell about your Neuroticism and Extraversion? Computers in Human Behavior, 45,32-38.
Seidman, G. (2013). Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and Individual Differences, 54 (3), 402-407.
Tuten, T., & Bosnjak, M. (2001). Understanding differences in web usage: The role of need for cognition and the five factor model of personality. Social Behavior and Personality, 29(4), 391–398.
Vadodi; E., Delavar, A. (2015).Studying Virtual Networks Effects on Changing the Young’s Personality Characteristics. Journal of Educational Psychology, 11, 4144-65. (Persian).
Wang, C.W., Ho, R. T.H., Chan, C. L. W., & Tse, S. (2015). Exploring personality characteristics of Chinese adolescents with internet-related addictive behaviors: Trait differences for gaming addiction and social networking addiction. Addictive Behaviors, 42, 32–35.
Ziyi, Y., Juna, S., Daxiang, D., Tong, W., & Zhili, X. (2016) Personality as a metric for topic models on social networks. Journal of High Speed Networks, 22,169–176.
 
Journal of Applied Psychological Research
Volume 9, Issue 2
July 2018
Pages 31-44

Files

History

  • Receive Date: 26 March 2018
  • Revise Date: 20 November 2018
  • Accept Date: 02 September 2018
  • First Publish Date: 02 September 2018
  • Publish Date: 22 June 2018

Share

How to cite

Statistics